We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding on-line customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. For information regarding the data Vehicle Health Report and Traffic, Directions and Information services (where equipped) collect from you to provide you with these services, see Terms and Conditions.
This privacy statement applies to syncmyride.com. Syncmyride.com is owned and maintained by Ford Motor Company, 20600 Rotunda Drive, ECC Building, Dearborn, MI 48121 US. This website is designed to provide information about the SYNC product, including SYNC software and support documentation to customers of Ford Motor Company.
When you visit syncmyride.com we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you such as name, street address, telephone number, and e-mail address (and credit card number if you place an order with us). If you opt not to provide us with personal information, you can still access our website, however you may be unable to participate in certain promotions, receive product information, activate or use a service, or have a purchase order fulfilled. Our primary goal in collecting personal information from you when you visit syncmyride.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features.
This site may use a third party to deliver site functionality. An explanation is included in Section 7 – Methods We Use to Collect Information.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through syncmyride.com chat room, message board, or other public online forums, this information may be collected and used by others.
VEHICLE HEALTH REPORT PRIVACY NOTICE (if equipped, U.S. only): When you run a Vehicle Health Report, Ford Motor Company may collect your cell phone number (to process your report request) and diagnostic information about your vehicle. Certain versions or updates to Vehicle Health Report may also collect additional vehicle information. Ford may use the vehicle information it collects, as well as information regarding individual access to Vehicle Health Reports at syncmyride.com, for any purpose. If you do not want to disclose your cell phone number or vehicle information, do not run the feature or set up your Vehicle Health Report profile at syncmyride.com. Refer to syncmyride.com–Vehicle Health Report Terms and Conditions–for more information.
The personally identifiable information collected on syncmyride.com may be used to:
During a normal visit to our site, no personally identifiable information or other individual information about you is collected. Information on our site is free to browse at your leisure without the need for you to provide us with any information. SyncMyRide.com collects other information; non-personally identifiable information from site visitors. Information may be gathered on an aggregate or anonymous basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site. Our primary goal in collecting information about website visits and aggregating it is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, site click through analysis, peak site usage times, and site layout effectiveness and usability.
We may use persistent and session cookies, session logs, web beacons, and third party networks that serve user-requested emails (e.g., a third party email service provider for Tell-a-Friend user-customized emails) to collect aggregate or other non-personally identifiable information about site visitors. An explanation for each of these items and how they work is included in Section 7 Methods We Use to Collect Information.
Non-Personally identifiable information collected on syncmyride.com may be used to:
Syncmyride.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users’ experience while visiting this site. This analysis:
A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies - session and persistent.
A "session" cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.
A "persistent" cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies; however, this may prevent you from having access to some site functions or features.
This site may use a third party to activate and/or deliver a service, or deliver site functionality such as fulfilling your request to purchase a product or service. In performing this function, the third party may place a persistent cookie on your computer or have to gather personal information from you in order to activate and deliver the service, or to facilitate the processing of your purchase.
When you visit our website, the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited, and the date and time of those visits.
Users may be directed to syncmyride.com via banner ads or site links. Ads or site links that are placed by syncmyride.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links; they do not collect personal information from the user. Third party advertising networks that serve ads onto syncmyride.com may use cookies and/or web beacons in their advertisements. Syncmyride.com retains no control over such third party cookies and/or web beacons and does not have access to the information related to third party cookies and/or web beacons.
Syncmyride.com does not sell, rent, share or otherwise provide your personally identifiable information to anyone other than for site analytics and as described below and will not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.
You may wish to use the same account identification (e-mail address) for one or more Ford Motor Company or its affiliates’ websites (including SyncMyRide.com) or you may choose to create a new account. To facilitate this for you, when you provide your email address to us on registration with this website, we check whether there is already an existing account with this email address and advise you. When you register with another Ford Motor Company or affiliate website, we share with such website whether a SyncMyRide website account exists for the email address you have entered so that you can be advised whether you may use an existing account.
Personal information that you provide to SyncMyRide.com and your vehicle information may be shared with our authorized Ford Lincoln Mercury dealers if you choose to set up an online service appointment through Vehicle Health Report (if equipped, U.S. only). This is necessary in order to honor your request for an online appointment. In addition, if you choose to set up an online appointment, in most cases your VHR data will automatically be sent to your preferred dealer in your SyncMyRide.com profile. The dealer is not restricted by SyncMyRide.com in the use of your personal, vehicle, or vehicle health report data.
Vendors, contractors or partners of syncmyride.com who have access to your personal information in connection with providing services for syncmyride.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for syncmyride.com.
Syncmyride.com site metrics may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
Syncmyride.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public.
If you or someone else on your behalf has submitted your personal information to syncmyride.com, you can access this information by logging in to your SYNC account.
To correct or update your personal information, you will be asked for your password or the answer to your security question so that we may be able to process your changes. Syncmyride.com will use reasonable efforts to correct any factual inaccuracies in your information.
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information, which is stored in the United States, and to protect information from loss, misuse or alteration.
When you send personal information, such as credit card numbers or telephone numbers, to syncmyride.com we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Syncmyride.com provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided, so that you can understand how those sites collect, use, and share your information. Syncmyride.com is not responsible for the privacy statements, content or data handling practices on other websites.
Syncmyride.com does not knowingly intend to collect personal information from children under 13 years of age. If a child has provided us with personal information, a parent or guardian of that child may contact us if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for syncmyride.com.
If you have any questions, comments or concerns about this online privacy statement for syncmyride.com. Syncmyride.com privacy practices, or the contents of this website, please contact us.
Syncmyride.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. Syncmyride.com will be happy to respond to your questions and comments.
Occasionally we may update the privacy statement for syncmyride.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is May 15, 2009.